The Frederick Case Study

BINYAN was engaged to collaborate on Mirvac’s Greens Square precinct’s newest offering, The Frederick. As a creative partner, BINYAN designed and produced a series of 5 digital experiences for Green Square’s Sales Gallery ranging from custom public art to installations that enhance the sales journey and embrace narrative, creativity, and technology. BINYAN delivered Content Strategy, User Experience Design, an immersion room experience, interactive welcoming experience, animated artwork installation, an animated brand film, custom 3D interior modelling and a suite of still images to create a harmonious and engaging experience from the Display Gallery and across Mirvac campaign collateral.