Industry Lanes is a new world workplace in the heart of Richmond, Melbourne. Binyan led a content strategy enabling the leasing of 18,000m2 A-grade NLA using an animated 360 video experience highlighting 20 main areas, key leasing information allowing the user to test fit their team. The site echoes urban Richmond with three buildings stitched together by a common plane – the campus – featuring a mix of large and small in-between spaces including retail, communal amenities, open air courtyards and shared work zones.
