BINYAN was engaged to evolve the existing static Porto Montenegro Brand Identity into an animated digital identity and design a brand film and series of Motion Brand Assets.
In partnership with Porto Montenegro
Platinum-related facility home to a large marina for superyachts, high-end boutiques & upscale restaurants.
Succinct direct messaging, engaging use of motion design and dynamic editing to music for brand film, winter/summer campaigns, and motion brand identity.
- Motion Design Content
- Brand Aligned Marketing Collateral
- Effective Translation on Social Media Platforms
From humble beginnings as a naval base, the Porto Montenegro team has transformed this location into a marina yacht haven and world-class lifestyle destination.
Motion Design content was designed with social media formats in mind. It was also featured on the main Porto Montenegro website landing page as an animated background.
These elements were rolled out across their social media campaigns and property development marketing films along with templates BINYAN supplied for the wider Porto Montenegro team to roll out event campaign marketing content.
Designed and animated by BINYAN, the brand film was used to help launch the Motion Identity of Porto Montenegro. The first stages illustrate the history of the site; the world class marina facilities, the extensive future phases, and the unique lifestyle offering with its eclectic and elegant look and feel.
Animated brand identity, titles, transitions and animated loops were created in conjunction with the Brand Film. These assets were supplied to the Porto Montenegro team to use in social media and marketing content.
- Strategy Consultation
- Brand Film & Motion Identity Design
- Content Integration
- Digital Sales Tool
Porto Montenegro’s world class marina and yacht haven holds boats and services of all sizes. This includes some of the largest yachts in the world. The Porto Montenegro team was looking to refresh their Marina film marketing content to communicate this in an engaging way.
Highlighting the summer activities, festivals and events the team had hosted by Porto Montenegro, BINYAN constructed and animated the campaign’s hero imagery.
After a successful Summer Campaign, BINYAN was approached again to design and deliver content for the winter campaign showcasing winter activities, festivals and events at Porto Montenegro. This content was used to help position Porto Montenegro and an all year round luxury lifestyle destination.