AURA

Intro

Conveying design, space, place through immersive moving imagery, BINYAN’s content strategy defines motion brand identity through 13 experiences including an architectural and residential immersion room to transport viewers, the arrival experience, amenities, living spaces, and engaging brand film for AURA, Sydney’s luxury harbourside development.

ARCHITECT

Woods Bagot

Location

Sydney

In partnership with Aqualand, Woods Bagot, Hecker Guthrie

BINYAN produced imagery, brand film, and a state of the art display suite in a showroom environment.

Hermes Creative Platinum Award Winner Recognized for Best Integrated Content Strategy and excellence in marketing initiatives including sales, leasing, project marketing, public relations and corporate communications in The 2022 Urban Developer Awards.

The Vision

BINYAN led the content strategy for the launch of Aqualand’s latest project AURA in North Sydney.

The strategy resulted in the delivery of a suite of stills, animated and experiential content to inspire customers and enable record sales.

The Challenge

To map the online and offline customer touchpoints and deliver an integrated suite of content. All content needed a distinct purpose and unifying theme, to stay on brand.

Our Role

The final deliverables included 52 still CGIs, Motion Brand Identity, 3 types of films, Materials Cinemagraphs, and a Display Gallery Experience among the 13 experiences.

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We helped craft the customer journey upon arrival, ensuring a concierge directed them from the lobby to the display suite to the immersion room.

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BINYAN provided interiors consultation to produce cinemagraphs focused on the materiality of interiors

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Our Services

Content Strategy
Teaser, Cinemagraphs & Full-Length Films
Sales Gallery & Interiors Design Consultation
Immersion Room Experience Design & Content Creation

The Review

‘The high-tech display suite itself is a multi-sensory experience. The interactive media room tells the story of the interplay between towers in the development and immerses visitors in West Side Place’s lifestyle. Floor-to-ceiling windows overlook the hustle and bustle of the construction site below and help to provide context to prospective buyers about the progress of the development.’