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AURA

Intro

Sydney’s AURA, a collaboration with Aqualand. 

ARCHITECT

Woods Bagot

Location

Sydney

In partnership with Aqualand, Woods Bagot, Hecker Guthrie

Recognized for excellence in marketing initiatives including sales, leasing, project marketing, public relations and corporate communications in 2022 The Urban Developer Awards. BINYAN produced imagery, brand film, and a state of the art display suite in a showroom environment.

The Vision

BINYAN led the content strategy for the launch of Aqualand’s latest project AURA in North Sydney. The strategy resulted in the delivery of a suite of stills, animated and experiential content to inspire customers and enable record sales.

The Challenge

To map the online and offline customer touchpoints and deliver an integrated suite of content. All content needed a distinct purpose and unifying theme, to stay on brand. 

Our Role

The final deliverables included 52 still CGIs, Motion Brand Identity, 3 types of films, Materials Cinemagraphs, and a Display Gallery Experience among the 13 experiences.

 
Play Video

We helped craft the customer journey upon arrival, ensuring a concierge directed them from the lobby to the display suite to the immersion room.

Play Video
Play Video

Our Services

  • Content Strategy
  • Teaser, Cinemagraphs & Full-Length Films
  • Sales Gallery & Interiors Design Consultation 
  • Immersion Room Experience Design & Content Creation

The Review

‘The high-tech display suite itself is a multi-sensory experience. The interactive media room tells the story of the interplay between towers in the development and immerses visitors in West Side Place’s lifestyle. Floor-to-ceiling windows overlook the hustle and bustle of the construction site below and help to provide context to prospective buyers about the progress of the development.’

AQU2323_Aura_S310_EXT_Vignette1_FINAL2000
AQU2323_Aura_S030_EXT_Hero3_Final2000
AQU2323_Aura_S050_INT_LobbyEntry_Final2000
AQU2323_Aura_S040_EXT_Superman_Final2000
AQU2323_Aura_S120_INT_2BedWintergarden_Final2000
AQU2323_Aura_S450_INT_PenthouseLiving2801_Final 2000

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