AURA
Intro
Sydney’s AURA, a collaboration with Aqualand.
ARCHITECT
Woods Bagot
Location
Sydney
In partnership with Aqualand, Woods Bagot, Hecker Guthrie
Recognized for excellence in marketing initiatives including sales, leasing, project marketing, public relations and corporate communications in 2022 The Urban Developer Awards. BINYAN produced imagery, brand film, and a state of the art display suite in a showroom environment.
The Vision
BINYAN led the content strategy for the launch of Aqualand’s latest project AURA in North Sydney. The strategy resulted in the delivery of a suite of stills, animated and experiential content to inspire customers and enable record sales.
The Challenge
Our Role
The final deliverables included 52 still CGIs, Motion Brand Identity, 3 types of films, Materials Cinemagraphs, and a Display Gallery Experience among the 13 experiences.
We helped craft the customer journey upon arrival, ensuring a concierge directed them from the lobby to the display suite to the immersion room.
Our Services
- Content Strategy
- Teaser, Cinemagraphs & Full-Length Films
- Sales Gallery & Interiors Design Consultation
- Immersion Room Experience Design & Content Creation
The Review
‘The high-tech display suite itself is a multi-sensory experience. The interactive media room tells the story of the interplay between towers in the development and immerses visitors in West Side Place’s lifestyle. Floor-to-ceiling windows overlook the hustle and bustle of the construction site below and help to provide context to prospective buyers about the progress of the development.’
